Is your salon ready for Christmas? With just over a week to go before Santa arrives the sprint towards the finish line has well and truly begun. It’s time to ramp up your salon marketing to entice more customers through your door before the big day.
Here are our top five festive tips to get your salon ready for a successful Christmas…
- Extend your opening hours
Extend your opening hours to maximise on Christmas appointments and Christmas shoppers, also you could consider amending working hours to accommodate more vulnerable or nervous clients who would like to attend appointments at quieter times.
- Keep your salon COVID safe
During the Christmas period the salon will become busier and most salon services are done in close contact and involve touch, so it is essential to ensure your salon is following government guidelines. Reassure your clients by proactively communicating your hygiene measures, your awareness of the situation, and the extra efforts you are making to ensure their safety.
- Update your website and social media with a statement about your approach.
- Send an email to your clients explaining the extra steps you will be taking to ensure their safety over the Christmas period.
- Advise your clients to book in advance
Advise your clients to book in advance to avoid disappointment. With COVID measures in place, it restricts how many treatments can be carried out at one time so booking in advance is key as you might not be able to squeeze in those last minute appointments this year.
- Join in with Late Night Shopping events
Most towns will plan a Christmas event with a light switch on, free parking days or late night shopping. The streets will be busy so join in with a festive evening and advertise a Late Night Shopping event for voucher and retail sales.
- Spread some festive cheer on your social media
Update your social profiles with your Christmas opening hours, any special offers and your gift cards to give your social a festive vibe. Sharing pictures of your festivities in the salon will create a sense of community amongst your followers.